Audio Visual Research

Comparing Two Audio Visual Elements from Two Magazine Websites

ELLE Magazine

Genre: BTS Montage

 Opens with presented by Hearst. There is no sound until the action begins. I shall ad this as my distributor is Hearst.

There is next the sponsors name. I don't have a sponsor. Here I will put the name of my magazine

 First shot is an extreme close up of a watch- one of their products and the music is introduced. Throughout the shot film there is use of foley- focusing on the shoes and the sound of the skateboard. The colour pallet is pretty muted but bright. There are many settings- the bathroom, a corridor, the stairs, a street and a studio. Most of the shots were very short and snappy, there were no shots longer than 3-4 seconds long. . There were also a large variety of shots and it was in slow motion but only slowed down a minor bit. As she makes it to the studio and is being made up for a photoshoot the music gets more chaotic and fast to reflect the pace of the action which I liked. The very last shot was of the final product of what was done that day as a still image.

The video was naturalistic in an idealistic way. It presented things that can be done in everyday life but in what almost feels like you're looking through a filter in the sense it looks minimalist, uncluttered and celebrity lifestyle-esk. It would definitely fit my 16 to 25 years TA
ELLE Magazine Audio Visual Example

BAZAAR

Genre: Interview
Opens straight into a cut away of Lily in a photoshoot. There is a quiet, simple track paying in the background from the beginning. There is a short montage of the shoot before the next image.

 Before each subject there is a title over a cut away from the photoshoot.

 The music still plays quietly while she speaks.
In comparison to ELLEs short film this one doesn't have many different shot types as it mainly focuses on her being interviewed.

The colours here are also muted but much further, almost black and white which I don't think would meet my TA very well.

At the end it has a "Like, follow, share" slide which i think would world well with my TA as social media is a huge part of their daily life.

BAZARR Audio Visual Example

Making My Logo

Logo Designs:

1.                                                                                      2.


Overall, I prefer the second one, I feel it looks best on my website. I asked people who fit the TA and they also prefer the second one as it is more interesting and eye catching.

*** After trying the logos on my website, I feel my original choice was to busy and dark for my website and overall didn't fit very well so I changed to the other more simple one***